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Privacy Policy

What information do we collect? How do we use it?

When you order, we need to know your name, e-mail address, delivery address, credit or debit card number and expiry date. This allows us to process and fulfill your orders and to notify you of your order status. When you enter a competition or other promotional feature, we may ask for your name, address and e-mail address so we can administer the contest and notify winners. If you have requested to opt-in, we may also use the contact information we collect to occasionally notify you about important functionality changes to the Web site, new services and special offers we think you'll find valuable. You can opt out at any time, simply click the 'unsubscribe' link found on the every newsletter you receive.

How does Reel Angling Supplies protect your information?

When you place orders, our secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the UK Data Protection Act 1998, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

We respect your right to the privacy of your personal information. We will never pass your details on to other third parties. By providing your email address and/or phone number, you are agreeing to receive contact regarding your order plus our promotional material relating to special offers and discounts. If you do not wish to be contacted by us, then please opt out of this contact when creating your account online or contact us via phone, email or post.


To ensure we comply with new regulations, we use a system of classifying the various cookies which we use on our website, or cookies which may have been dropped by third parties through our website. This is intended to provide you with information explaining what cookies we use, why we use them, and what functionality you will lose if you decide that you don't want to use cookies on your device. We are continuing to develop other privacy and cookie-related improvements to our website.

Cookies are text files containing small amounts of information that are stored by your browser on your computer's hard drive when you visit a website. Cookies are very useful as they allow a website to recognise a user's device. Our cookies do not contain any information which may identify you personally, but they do enable us to provide features such as pop-up message windows and other browser functions between visits. Most Web browsers automatically accept cookies, but you can change your browser settings to prevent that. If you choose the latter option, you may be unable to access certain areas of the website. Unless you have altered your browser settings to refuse cookies, our systems will issue cookies when you visit our website.

Persistent cookies - these are cookies that remain on the user's device for a period of time that is specified by the cookie. They are activated each time a user visits the website that generated that particular cookie.

Session cookies - these allow the website provider to link the actions of a user during a web browser session. A browser session starts when a user opens the browser window and terminates when the browser is closed. Session cookies are only created on a temporary basis and once the browser window is closed, these are deleted.

Cookies do a number of different jobs, such as:

         To display our website content in the most efficient manner for your computer.

         To provide information, products or services that you request from us, or that we feel may be of interest to you, where you have consented to be contacted.

         To fulfil obligations arising from any contracts between us and our customers.

         To facilitate participation in interactive features of our site, should you choose to do so.

         To notify and inform regarding changes to our service.

Cookies used on our website

A list of cookies we use on our website is explained below.

Strictly necessary cookies

These cookies enable services that you have specifically asked for. For cookies that are deemed strictly necessary, no consent is required.

These cookies are essential in that they let you move around our website and use various features, such as accessing the secure areas of our website. Without these cookies, services that you have asked for (such as the shopping basket or secure billing), cannot be provided.

Performance cookies

These cookies collect anonymous information on the pages visited by the user. By using our website, you agree that we can place these performance cookies on your device.

Performance cookies collect information about how visitors use the website, such as which pages are visited most often or if any error messages are created by web pages. No information is collected that can identify a visitor. The information collected is aggregated and is completely anonymous, and the information is only used to improve the website's performance.

Functionality cookies

These cookies simply remember choices you have made, that improve your experience of our website. By using the website, you agree that we can place these types of cookies on your device.

Targeting or advertising cookies

These are cookies that collect information about your browsing habits in order to make advertising relevant to you and your interests.

They are also used to limit the number of times you may see an advert, as well as measuring the effectiveness of an advertising campaign. They are usually placed by advertising companies with our permission. These cookies remember that you have visited a website and this information is shared with other organisations, such as advertisers. Often, these types of cookies will be linked to site functionality provided by the other organisation.

Behavioural advertising and online privacy

A guide to this has been produced by the internet advertising agency and can be found at www.youronlinechoices.eu.

Using browser settings to manage cookies

The help menu on most browsers will tell you how to stop your browser from accepting new cookies, or how to get your browser to inform you when you receive a new cookie, or even how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons by changing the settings or visiting the website of the providing company.

Be aware, though, that cookies let you take advantage of some of our website's essential features, and as such, we highly recommend that you leave them turned on. For example, if you block or reject cookies from our website, you will not be able to add items to your shopping basket or proceed to the checkout.

What if I do not accept cookies?

If you choose not to accept a cookie, you will not be able to purchase products via our website. However, you will still be able to place an order via our order line: 01443 303002*.

Disclosing your information

We will never disclose your information to anyone except where we have your explicit consent, or where we are required or permitted to do so by law, or to any successors in title to our business.

Other websites

Our website may contain links to other sites which are outside our control and as such, are not covered by this policy. The operators of these websites may collect information from you that will be used by them in accordance to their own policy, which may well differ from ours.

Changes to our policy

This policy replaces all previous versions and is correct as of February 2018. We reserve the right to change the policy at any time. Any changes will be posted to this page.

Please Let Us Know What You Think

We welcome your questions and comments about privacy. Please send e-mail to customerservice@reelanglingsupplies.com